Marketplace Marketing Specialist (IoT)

TL;DR

Marketplace Marketing Specialist (IoT): Developing and executing marketing plans to drive revenue and scale a global ecosystem of partners with an accent on partner onboarding and content optimization. Focus on coordinating promotional campaigns, managing partner portal content, and leveraging data analytics to enhance the marketplace strategy.

Location: Must be based in Oakville, Toronto, or Waterloo (Canada). Flexible hybrid work model.

Salary: $52,300 - $60,500 CAD

Company

Global leader in IoT and connected transportation, providing web-based analytics and an open platform for fleet management.

What you will do

• Develop and execute marketing plans to increase brand awareness and promote marketplace products and systems.
• Manage the end-to-end global onboarding process for new Marketplace Partners.
• Collaborate with resellers and partners to execute targeted promotional events and digital campaigns via social media and email.
• Write, edit, and optimize content for partner solution pages in the Partner Portal to ensure quality.
• Track partner progress using JIRA and maintain marketing documentation on internal sales platforms.
• Analyze marketing trends and data to evolve and enhance the overall Marketplace strategy.

Requirements

• 3-5 years of experience as a Marketing Specialist or in a similar role.
• Post-secondary degree in Marketing, Business, Communications, or a related field.
• Knowledge of HTML, CSS, and web development tools.
• Demonstrable experience in marketing data analytics and digital tools, including SEO and social media.
• Strong project management, negotiation, and relationship management skills.
• Must be eligible to work in Canada.

Culture & Benefits

• Flexible hybrid working model with a home office reimbursement program.
• Competitive medical and dental benefits.
• Retirement savings program and parental leave top-up program.
• Electric vehicle purchase incentive program.
• Online learning and networking opportunities.