PR & Influencer Specialist (Retail)

TL;DR

PR & Influencer Specialist (Retail): Delivering high-impact consumer PR and influencer activity to build brand stature and reach new audiences with an accent on the fashion, accessories, and jewellery categories. Focus on managing influencer partnerships, executing integrated PR projects, and analyzing campaign performance to maximize ROI.

Location: Hybrid; must be based in the UK and be able to work onsite at Chiswick Park, West London two days a week.

Company

A Fortune 500 live social shopping company with six leading retail brands.

What you will do

• Deliver the annual consumer PR and influencer programme for hirify.global UK to drive brand perception.
• Build and manage relationships with influencer partners, agents, vendors, and brand PR teams.
• Lead press office and influencer activity for the Fashion, Accessories, and Jewellery category.
• Manage integrated PR projects from concept to execution, including events, product launches, and talent-led campaigns.
• Track, analyze, and report on campaign performance using industry trends to optimize activity.

Requirements

• Solid experience in consumer PR and influencer marketing with a proven track record of commercial impact.
• Strong understanding of media relations, influencer trends, and PR measurement.
• Excellent communication, copywriting, and stakeholder management skills.
• Proactive and entrepreneurial approach with strong attention to detail.
• Degree in Marketing, Journalism, Media, or English, or equivalent relevant experience.

Culture & Benefits

• Competitive compensation and paid time off.
• Employee assistance program and parental leave.
• Paid volunteer hours and significant company discounts.
• Inclusive workplace as a Disability Confident Leader (level 3 accredited).