Head of Consumer PR & Events (Fashion)

TL;DR

Head of Consumer PR & Events (Fashion): Leading the creative direction and impact of consumer PR and event activities to ensure brand credibility across fashion and lifestyle media. Focus on balancing long-term editorial planning with a responsive press office and creating culturally relevant experiential moments.

Location: Hybrid (London) - spending at least 3 days a week in the office

Company

hirify.global is a major global online retailer for fashion lovers, providing a platform for creativity and self-expression.

What you will do

• Drive the creative direction and quality of consumer PR across fashion, lifestyle, and culture editorial media.
• Lead a responsive press office while managing long-term editorial planning and campaigns.
• Set the creative direction for internal and external events that support brand and cultural positioning.
• Oversee journalist and stylist gifting strategies to maintain editorial relevance and discipline.
• Collaborate with Brand, Product, and People Experience teams to align PR activity with broader business goals.
• Lead and develop the Consumer PR team using a collaborative and inclusive approach.

Requirements

• Significant experience leading consumer and fashion PR.
• Proven experience shaping events or experiential moments that support brand storytelling.
• Strong editorial instincts and a clear creative point of view.
• Deep understanding of the fashion media landscape, culture, and trends.
• Ability to balance creative ambition with strategic judgement and accountability.
• Must be based in or be able to work from the London office at least 3 days a week.

Culture & Benefits

• Exclusive employee discount and access to sample sales.
• 25 days paid annual leave plus an additional celebration day.
• Private medical care scheme and discretionary bonus based on performance.
• Matched pension contributions up to 5%.
• Flexible benefits allowance and personalized learning opportunities.
• Summer hours with a 3pm finish on Fridays during June, July, and August.