Key Segment Marketing Specialist (NEE)

TL;DR

Key Segment Marketing Specialist (Marketing): Developing and executing marketing strategies for high-value customer segments in Northern and Eastern Europe with an accent on lead generation, brand awareness, and multi-channel campaign optimization. Focus on translating business objectives into measurable campaign results and partnering with key account teams to address market needs.

Location: Remote (Must be based in the United Kingdom)

Company

hirify.global is a global leader in network video, providing innovative solutions in video surveillance, access control, and intelligent analytics.

What you will do

• Design segment campaign strategies in collaboration with regional business leaders and marketing teams.
• Create, implement, and optimize multi-channel campaigns across digital and offline platforms to drive demand.
• Act as the primary point of contact for HQ and cross-regional stakeholders regarding segment campaigns.
• Develop and execute content strategies tailored to key segments and industry-specific initiatives.
• Partner with the Key Account End Customer team to create targeted marketing strategies for named accounts.
• Track and report on campaign performance against goals and budget on a quarterly and annual basis.

Requirements

• Degree in Marketing, Business, Communications, or equivalent professional experience.
• Proven experience in marketing with a focus on segmentation, lifecycle marketing, or account-based marketing (ABM).
• Strong analytical skills and the ability to convert data insights into actionable strategies.
• Experience with CRM and marketing automation tools, specifically Salesforce and Pardot.
• Fluent English communication skills (C1+), both written and verbal.
• Must be based in the United Kingdom.

Nice to have

• Experience working in a regional or multi-country marketing environment.
• Knowledge of digital demand generation best practices and content marketing strategy.
• Ability to apply strategic thinking and creative problem-solving in fast-paced settings.

Culture & Benefits

• Competitive benefits package and professional development opportunities.
• Collaborative and open company culture that values innovation and creativity.
• Emphasis on work-life balance.
• Opportunity to contribute to meaningful global security projects in a fast-growing company.