Business Analyst (Marketing Analytics)

TL;DR

Business Analyst (Marketing Analytics): Analyzing digital marketing program performance and driving data-backed insights to optimize ROI with an accent on cross-functional collaboration and stakeholder management. Focus on diagnosing business issues, building comprehensive reporting dashboards, and translating complex data into actionable strategic recommendations.

Location: Must be based in or near Stamford, CT (Hybrid role)

Salary: $72,000 – $100,000

Company

hirify.global is a global research and advisory firm providing objective business and technology insights to leaders across various industries.

What you will do

• Analyze structured and unstructured quantitative data to derive actionable insights for marketing program ROI.
• Deliver comprehensive analytics, reports, and presentations to diagnose issues and inform executive decision-making.
• Partner with business leaders and cross-functional stakeholders across GSSO functions.
• Ensure data integrity and accuracy through rigorous validation, documentation, and governance practices.
• Identify opportunities for process and reporting improvements to increase operational efficiency.

Requirements

• 2-4+ years of experience as a Business Analyst, preferably in business or digital marketing analytics.
• Strong proficiency in web analytics tools (Google Analytics), Microsoft Excel, and analytics databases.
• Understanding of dashboarding tools such as Looker Studio or PowerBI.
• Baseline proficiency in SQL for data exploration and validation.
• Excellent project management skills with the ability to handle multiple tasks simultaneously.
• Proven experience working with senior and executive leadership.

Culture & Benefits

• Competitive base salary plus annual bonus or uncapped sales incentive plan.
• Comprehensive benefits including Group Medical Insurance, 401k match up to $7,200, and parental leave.
• Generous paid time off policy and charity match program.
• Collaborative, team-oriented culture that embraces diversity and professional growth.
• Hybrid work environment providing flexibility to work virtually when productive.