Senior Product Marketing Manager (Gamedev)

TL;DR

Senior Product Marketing Manager (Gamedev): Driving the success of an ambitious AAA live-service multiplayer shooter with an accent on full-lifecycle marketing strategy, go-to-market execution, and community engagement. Focus on managing multi-million dollar budgets, analyzing performance metrics, and collaborating with global platform partners to sustain long-term player growth.

Location: Must be based in the United States or Canada. Preference for those able to work in-person from our studio in Madison, Wisconsin.

Company

hirify.global is a global gaming powerhouse behind the battle royale phenomenon PUBG, currently developing an exciting new IP at their state-of-the-art studio in Madison, WI.

What you will do

• Own and execute full-lifecycle marketing campaigns from strategy through launch and post-launch live operations.
• Design and operate platform-specific campaigns across PlayStation, Xbox, and PC.
• Lead marketing collaborations with platform holders, internal development teams, and external agencies.
• Drive influencer partnerships, community events, esports, and seasonal content marketing.
• Define and optimize KPIs including engagement, conversion, player acquisition cost, and revenue.
• Manage multi-million-dollar marketing budgets, including forecasting and monthly expense tracking.

Requirements

• 5+ years of video game marketing experience, preferably with live-service multiplayer titles.
• Deep understanding of the shooter, multiplayer, and free-to-play games landscape.
• Proven experience managing external marketing agencies and cross-functional internal teams.
• Strong analytical skills with the ability to translate complex data into strategic business cases.
• Must be available to work during 11am-4pm CT Monday-Friday with regular evening availability (8-11pm CT) for international collaboration.
• Must be located in the United States or Canada.

Culture & Benefits

• Comprehensive employer-funded healthcare with zero out-of-pocket costs for in-network care.
• Generous time off including 20 days of PTO, 12 paid holidays, and a studio-wide holiday break.
• 401K with company match.
• Annual reimbursements for health & wellness, video games, and continuing education.
• Industry-leading family planning and fertility care benefits through Carrot Fertility.
• Positive, award-winning company culture with regular team outings and events.