Senior Marketing & Brand Manager (Gamedev)

TL;DR

Senior Marketing & Brand Manager (Gamedev): Developing and executing global go-to-market strategies for AAA titles with an accent on brand positioning, audience targeting, and cross-functional collaboration. Focus on managing 360-degree marketing campaigns, overseeing asset creation, and optimizing performance metrics throughout the product lifecycle.

Location: Must be based in or able to work from Montréal, Quebec, Canada (Hybrid)

Company

A prominent game development studio known for creating immersive AAA gaming experiences.

What you will do

• Develop and execute global launch plans to maximize brand awareness and commercial performance.
• Define brand positioning, target audiences, and key messaging for international campaigns.
• Oversee the creation of marketing assets and collaborate with creative and media agencies.
• Manage marketing budgets and track campaign performance using key metrics.
• Support communication strategies in collaboration with PR and Community teams.
• Ensure alignment with development teams to maintain brand vision and business objectives.

Requirements

• Minimum of 5 years of experience in marketing, preferably in the entertainment industry.
• Proven experience launching video games, including at least one AAA title with an international campaign.
• Strong experience in 360 marketing campaign management and working with external agencies.
• Ability to analyze performance and optimize marketing initiatives based on data and KPIs.
• Excellent communication and cross-functional collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.

Nice to have

• Experience managing the full product lifecycle from launch through live operations.
• Experience with consumer research and testing.
• Experience managing partnerships or licensing agreements.

Culture & Benefits

• Flexible work schedule to support work-life balance.
• Hybrid work model adapted to modern professional needs.
• Comprehensive group insurance coverage.
• Group RRSPs for long-term financial planning.
• Telemedicine services available for the employee and their family.
• Performance-based bonus program.