Staff Product Marketing Manager (Ads)

TL;DR

Staff Product Marketing Manager (Ads): Developing and executing go-to-market strategies for the advertising product suite with an accent on ad formats and mobile performance. Focus on building scalable GTM motions, driving product adoption from alpha to GA, and empowering sales teams to capture new market segments.

Location: Must be based in the San Francisco Bay Area

Salary: $204,000–$229,000

Company

A multiplatform communication service dedicated to deepening friendships around games and shared interests.

What you will do

• Develop and execute go-to-market launches for new ad products from alpha to general availability.
• Conduct market research, customer segmentation, and competitive analysis to identify product opportunities.
• Craft differentiated messaging and value propositions that resonate with new advertising audiences.
• Build and scale sales enablement programs, including collateral, training, and objection handling tools.
• Define and track activation goals and KPIs to ensure scalable, repeatable success.
• Partner with business marketing to establish thought leadership and industry presence.

Requirements

• 10+ years of product marketing experience in the advertising or related industry.
• Technical understanding of the ads ecosystem.
• Proven experience bringing products to market from strategy through to release.
• Strong ability to influence cross-functional partners and leadership.
• Experience within the gaming or mobile verticals.
• Must be based in the San Francisco Bay Area.

Nice to have

• Previous experience working specifically in the gaming vertical.
• Experience scaling an advertising business from the ground up.

Culture & Benefits

• Competitive base salary with equity and benefits.
• Opportunity to shape the direction of a high-growth advertising business.
• Commitment to inclusion and reasonable accommodations during the interview process.
• Fast-paced, collaborative environment focused on the future of gaming.