Product Marketing Manager (Betting)

TL;DR

Product Marketing Manager (Betting): Driving the go-to-market strategy and product positioning for a complex sportsbook technology portfolio with an accent on translating technical capabilities into compelling commercial narratives. Focus on building sales enablement frameworks, managing product launches, and conducting market research to accelerate product adoption and revenue growth.

Location: Must be based in New York, NY, USA (Office-first hybrid culture).

Salary: $120,000–$150,000 USD (plus variable compensation and equity).

Company

hirify.global is a global leader in sports data and technology, powering immersive fan experiences and sportsbook operations through official live data and AI-driven solutions.

What you will do

• Develop differentiated positioning and messaging for betting products, translating technical features into customer-centric value propositions.
• Own and execute go-to-market plans for product launches, releases, and strategic packages.
• Create high-quality sales enablement materials, including decks, battlecards, and training sessions for commercial teams.
• Conduct customer research and market analysis to inform positioning and identify growth opportunities.
• Collaborate cross-functionally with Product, Commercial, and Marketing teams to ensure launch readiness and effective product commercialization.
• Track product impact and customer adoption through reporting and feedback loops.

Requirements

• 3–5 years of experience in B2B product marketing or a related commercial role.
• Proven track record in a fast-moving technology environment such as sports betting, SaaS, or data analytics.
• Strong storytelling skills with the ability to simplify complex technical products.
• Experience developing GTM plans, product positioning, and sales collateral.
• Must be based in or able to work from New York, NY.
• Excellent written and verbal communication skills for internal and external stakeholder management.

Nice to have

• Experience marketing to sportsbooks, betting operators, or sports organizations.
• Deep knowledge of sportsbook operations, in-play betting, or trading technology.
• Experience in AdTech, martech, or enterprise software.

Culture & Benefits

• Competitive salary with variable compensation and equity eligibility.
• Comprehensive benefits plan supporting employee wellbeing.
• Office-first hybrid working model focused on collaboration and connection.
• Inclusive environment with a strong emphasis on professional growth and career development.