Product Manager, Performance Optimization - Social (Adtech)

TL;DR

Product Manager, Performance Optimization - Social (Adtech): Leading the Authentic Advantage product on major social media platforms by combining brand suitability and performance optimization technologies with an accent on release roadmaps, go-to-market strategy, and product adoption. Focus on integrating complex technical architectures and APIs to reduce operational load and drive superior outcomes in digital ad buying.

Location: Hybrid, NYC Global HQ

Salary: $155,000 - $178,000

Company

hirify.global is a market leader in digital media authentication and ad performance optimization, providing transparency and accountability for Fortune 500 brands.

What you will do

• Own the product roadmap for Scibids bundling into Authentic Advantage and drive feature enhancements.
• Manage the end-to-end development lifecycle from concept ideation to release, defining epics and stories.
• Conduct competitive intelligence to identify innovation gaps and pivot product strategy.
• Act as a product liaison for Business Development to balance quality and performance based on client needs.
• Collaborate with cross-functional Social product teams to structure go-to-market releases and narratives.

Requirements

• Minimum 3 years of product management experience.
• Ideally 1-2 years of experience within the adtech ecosystem.
• Ability to understand complex technical architectures and API integrations.
• Strong data-driven decision-making skills and experience defining success metrics.
• Proven ability to influence senior stakeholders and drive organizational alignment.
• Must be based in or able to work from the New York City office (Hybrid).

Nice to have

• French language proficiency.

Culture & Benefits

• Eligible for bonus, commission, and equity.
• Comprehensive corporate benefits package.
• Opportunity to work with cutting-edge AI technology via Scibids.
• Inclusive culture that encourages applicants from diverse backgrounds.