Senior Field Marketing Manager (LegalTech)

TL;DR

Senior Field Marketing Manager (LegalTech): Leading the full marketing strategy for the Spanish market to drive brand awareness, demand generation, and strategic partnerships. Focus on executing high-impact field activations, managing end-to-end event programs, and establishing market leadership for a legal AI technology platform.

Location: Must be based in Spain (Hybrid/Remote)

Company

hirify.global is the global leader in legal AI technology and the first legal practice management unicorn, dedicated to transforming the legal experience for professionals worldwide.

What you will do

• Develop and execute a Spain-specific field marketing and events strategy to drive brand awareness and pipeline growth.
• Plan and manage multi-channel campaigns, including flagship events, roundtables, and digital engagement.
• Collaborate with PR and communications to amplify brand storytelling and secure earned media opportunities.
• Identify and cultivate strategic partnerships with Spanish legal associations and industry influencers.
• Analyze campaign performance and regional marketing results using Salesforce and Looker to optimize ROI.
• Work cross-functionally with Sales, Customer Success, and Product Marketing to ensure consistent messaging.

Requirements

• Must be based in Spain with the ability to work in a hybrid environment.
• Professional proficiency in Spanish is required for local market engagement.
• Strong track record in field marketing, event strategy, and demand generation within the SaaS industry.
• Experience building programs from the ground up and influencing cross-functional stakeholders.
• Ability to operate with strategic clarity while executing hands-on marketing activations.

Culture & Benefits

• Flexible hybrid work environment with intentional in-person gatherings.
• Competitive salary and comprehensive medical/dental coverage from Day 1.
• 23 days of paid time off plus company-observed holidays and short Fridays.
• Professional development and growth opportunities.
• Pet-friendly workspace in the Barcelona office.
• Commitment to diversity, equity, inclusion, and belonging.