Growth Marketing Manager (B2B Tech)

TL;DR

Growth Marketing Manager (B2B Tech): Driving scalable, data-driven growth by optimizing the end-to-end marketing funnel and connecting efforts across Marketing and Sales with an accent on lead nurturing, SEO, and conversion optimization. Focus on building structured lead lifecycle processes and translating analytical insights into measurable pipeline growth.

Location: Hybrid (Dortmund, Germany)

Company

hirify.global develops EV charging management software for operators to automate charging access, billing, and payments for their networks and business fleets.

What you will do

• Analyze and optimize the end-to-end growth funnel from traffic to leads and pipeline.
• Define and implement lead nurturing strategies, segmentation, and automation logic.
• Lead cross-functional growth initiatives collaborating with Paid Marketing, Content, and Design teams.
• Execute SEO and content initiatives to increase inbound demand and manage website assets.
• Manage external partners, including SEO agencies and Webflow developers.
• Translate data and cross-team input into clear, actionable initiatives to drive revenue.

Requirements

• Experience in growth, demand generation, or performance marketing, ideally within B2B tech.
• Strong understanding of lead nurturing, segmentation, and funnel management.
• Hands-on experience with SEO and content-driven growth tools such as SEMrush.
• Ability to work cross-functionally and drive initiatives end-to-end.
• Analytical mindset with a focus on extracting actionable insights.
• Must be able to work in a hybrid setup in Dortmund, Germany.

Culture & Benefits

• Purpose-driven environment contributing to Europe’s transition toward electric mobility.
• Flexible working hours and location.
• Secure and future-oriented workplace as part of the KOSTAL Group.
• Great opportunities for professional career growth.
• Additional perks such as gym or yoga class memberships.