B2B Demand Generation Marketing Manager

TL;DR

B2B Demand Generation Marketing Manager (Marketing): Driving paid demand generation campaigns across multiple B2B product lines with an accent on full-funnel, multi-channel strategies. Focus on scaling B2B growth through automation, AI-assisted workflows, and data-driven media optimization.

Location: Hybrid (Helsinki or Berlin)

Company

hirify.global is a technology company providing delivery services for restaurants and retail across 30 countries.

What you will do

• Manage end-to-end paid demand gen campaigns on Meta, TikTok, Google, and programmatic channels.
• Design full-funnel journeys from ad creatives and landing pages to lead qualification.
• Develop and test locally relevant initiatives to create scalable growth playbooks.
• Implement AI-assisted workflows to increase operational efficiency.
• Collaborate with Sales and Product teams to align campaigns with business impact.
• Own reporting and KPI measurement to drive data-informed decisions.

Requirements

• 5–8 years of experience in B2B paid campaigns with budgets >€1M/year.
• Proven track record in in-house media buying across multiple channels.
• Strong analytical skills and proficiency in Excel/Google Sheets.
• English: C1 level required.
• Location: Must be based in or willing to spend part of your time in Helsinki or Berlin.

Nice to have

• Experience with ABM, intent-based tools (Clay, Cognism, ZoomInfo), or paid PR.
• Knowledge of food or retail industries.

Culture & Benefits

• High-growth tech environment with significant ownership and impact.
• Flexible hybrid working model with vibrant HQs in Helsinki and Berlin.
• Competitive salary and benefits.
• Supportive culture valuing diversity, curiosity, and continuous improvement.

Hiring process

• Introductory chat with the Talent Acquisition team.
• Interview with the Hiring Manager.
• Practical assignment.
• Final interviews with the wider team.