Content Manager (Sports & Prediction Markets)

#Recruitment
🏡 #CEX
🐇 Introduction:

The industry leader in regulatory compliance, security, and privacy certifications.

🛵 #FullTime #Remote #Dallas (#Texas)
📚 #Content·Manager (Sports & Prediction Markets) #Content
💰 Salary: $80,000 - $120,000 / year

🌱 Responsibilities:
1️⃣ Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
2️⃣ Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football and college basketball
3️⃣ Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest and prediction market activity
4️⃣ Work with internal specialists across SEO/AEO, Paid, Affiliate, Social and Product to align content with channel priorities
5️⃣ Ensure content supports organic visibility across traditional search engines and AI answer surfaces, audience engagement, affiliate performance and conversion goals
6️⃣ Brief internal and external writers, editors and subject matter experts
7️⃣ Monitor content performance and use insights to improve planning, prioritisation and execution
8️⃣ Work with internal and external resources to support digital PR efforts
9️⃣ Set up detailed SEO and AEO tracking and reporting
🔟 Utilise and enhance AI content production workflows to speed up production
1️⃣1️⃣ Collaborate on ASO production and reporting with internal stakeholders
1️⃣2️⃣ Stay up to date with the latest developments across US sports, prediction markets, betting markets, SEO/AEO, affiliate and social media

🌵 Requirements:
1️⃣ Experience in sports content, iGaming, or a similar digital content role
2️⃣ Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football and college basketball
3️⃣ Experience creating and managing content calendars across multiple channels
4️⃣ Knowledge or experience of prediction markets, betting markets, odds, futures, props, picks or related sports wagering concepts
5️⃣ Deep experience working in digital PR, SEO/GEO, or other digital content areas
6️⃣ Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, Product
7️⃣ Critical editorial judgement, with the ability to balance speed, accuracy, user value and commercial relevance
8️⃣ Analytical mindset, with the ability to interpret performance data and turn it into clear content priorities and engaging narratives
9️⃣ Comfortable working in an innovative, truly fast-paced, and performance-driven environment

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