Senior User Acquisition Manager (Google Ads)

TL;DR

Senior User Acquisition Manager (Google Ads): Leading and scaling mobile app growth via Google Search, Display, and Demand Gen with an accent on performance optimization and budget allocation. Focus on driving ROAS and CPA through data-driven hypothesis testing and competitive analysis.

Location: Remote (EU, Balkans, Georgia). Must be located within approximately ± 4 hours of CET.

Company

A tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Manage, scale, and optimize ad campaigns across Google Search, Demand Gen, and Display.
• Drive key KPIs including ROAS, CPA, Spend, and CTR.
• Own budgets and make data-driven budget allocation decisions.
• Develop and test hypotheses to improve user acquisition across the funnel.
• Research competitors’ acquisition strategies, creatives, and channels.
• Participate in creative brainstorming to continuously improve performance.

Requirements

• 2+ years of experience in performance marketing or user acquisition on Google.
• Proven track record of managing monthly budgets of $500K+.
• Deep knowledge of metrics: CPM, CTR, CPC, CPA, ROAS, LTV, CAC, Churn, and Retention.
• Strong experience with web funnels and mobile acquisition strategies.
• Familiarity with analytics platforms like Mixpanel, Tableau, Omni, and AppsFlyer.
• English: Intermediate (B1) proficiency or higher required.
• Location: Must be within ± 4 hours of CET.

Nice to have

• Experience with Meta, Snap, TikTok, or other ad platforms.
• Hands-on experience with Google UAC for app install campaigns.
• Experience with B2C Subscription apps.

Culture & Benefits

• Remote work environment promoting a healthy work-life balance.
• Unlimited paid time off (PTO) and paid national holidays.
• Company-provided MacBook.
• Flexible Independent Contractor Agreement offering tax advantages and autonomy.

Hiring process

• Recruiter Screening (40 minutes).
• Technical Interview (60 minutes).
• Final Interview (30 minutes).