Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving the go-to-market strategy and product positioning for a refund technology platform with an accent on B2B2C messaging, competitive intelligence, and cross-functional alignment. Focus on translating complex product inputs into compelling narratives, executing product launches, and enabling sales and customer success teams to scale effectively.

Location: Remote (US-based). Travel to team meetings is required as necessary.

Company

hirify.global is a fully remote embedded refund technology company serving the live events, participation sports, and hospitality verticals.

What you will do

• Drive master positioning and maintain consistent messaging frameworks across all product capabilities.
• Translate product roadmaps and market context into actionable GTM strategies and audience-specific messaging.
• Shape consumer-facing product copy, including feature names and transactional messaging, ensuring compliance and brand alignment.
• Synthesize market signals, competitive intelligence, and customer feedback to inform product and GTM decisions.
• Own external product launch execution, including messaging, content deliverables, and performance tracking.
• Develop sales enablement collateral, playbooks, and training materials to support revenue and customer success teams.

Requirements

• 5-7 years of product marketing experience in B2B, fintech, or platform companies.
• Proven ability to translate technical product inputs into clear GTM strategies.
• Experience with consumer-facing product copy and managing commercial/legal constraints.
• Strong research and synthesis skills to turn market data into actionable recommendations.
• Must be based in the US and comfortable with occasional travel for team meetings.

Nice to have

• Experience in embedded technology, payments, insurance, or B2B2C models.
• Familiarity with EOS (Entrepreneurial Operating System).
• Background in the experience economy, such as events, hospitality, or travel.

Culture & Benefits

• Fully remote working environment with annual company retreats.
• Competitive salary, equity opportunities, and annual bonus program.
• Comprehensive medical, dental, and vision benefits with 401k matching.
• Unlimited paid time-off plus two paid week-long office closures per year.
• $100/month stipend for event ticket purchases.