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2 months ago

Senior Product Marketing Manager (Fintech)

Work format
remote (only USA)
Work type
fulltime
Grade
senior
English
b2
Country
US
This vacancy is from Hirify.Global listVacancy from Hirify Global, list of international tech companies
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Job description

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TL;DR
Senior Product Marketing Manager (Fintech): Owning the product marketing strategy for the Cash banking product with an accent on customer insights, positioning, and go-to-market execution. Focus on driving growth through iterative experimentation, cross-functional collaboration, and crafting compelling narratives for financial products.

Location: Must be based in the US (Remote)

Company

hirify.global is a financial services company providing automated investment and banking products designed to simplify personal finance.

What you will do

  • Craft and execute positioning strategies for the Cash account to identify and reach new audiences.
  • Partner with Product, Engineering, and Design teams to shape the product roadmap based on customer needs.
  • Develop and optimize distribution strategies and messaging for new and existing products.
  • Design and run A/B experiments to identify effective growth levers.
  • Create focused briefs for creative teams and lead business performance reviews with leadership.

Requirements

  • 6+ years of experience in consumer product marketing or growth marketing.
  • Must be based in the US.
  • Strong background in technology or startup environments.
  • Proven ability to distill complex insights into actionable plans.
  • Data-driven mindset with experience in messaging tests and measurement methodologies.
  • Bachelor's degree or higher.

Nice to have

  • Personal finance knowledge and experience.

Culture & Benefits

  • Opportunity to work on products that prioritize consumer interests over institutions.
  • Collaborative environment working across Product, Engineering, and Research.
  • Focus on a culture of excellence, curiosity, and respect.
  • Equal opportunity employer committed to diversity and inclusion.

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