Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Owning the product marketing strategy for the Cash banking product with an accent on customer insights, positioning, and go-to-market execution. Focus on driving growth through iterative experimentation, cross-functional collaboration, and crafting compelling narratives for financial products.

Location: Must be based in the US (Remote)

Company

hirify.global is a financial services company providing automated investment and banking products designed to simplify personal finance.

What you will do

• Craft and execute positioning strategies for the Cash account to identify and reach new audiences.
• Partner with Product, Engineering, and Design teams to shape the product roadmap based on customer needs.
• Develop and optimize distribution strategies and messaging for new and existing products.
• Design and run A/B experiments to identify effective growth levers.
• Create focused briefs for creative teams and lead business performance reviews with leadership.

Requirements

• 6+ years of experience in consumer product marketing or growth marketing.
• Must be based in the US.
• Strong background in technology or startup environments.
• Proven ability to distill complex insights into actionable plans.
• Data-driven mindset with experience in messaging tests and measurement methodologies.
• Bachelor's degree or higher.

Nice to have

• Personal finance knowledge and experience.

Culture & Benefits

• Opportunity to work on products that prioritize consumer interests over institutions.
• Collaborative environment working across Product, Engineering, and Research.
• Focus on a culture of excellence, curiosity, and respect.
• Equal opportunity employer committed to diversity and inclusion.