Sr. Manager, Brand Marketing, E&E (Match)

TL;DR

Sr. Manager, Brand Marketing, E&E (Match) (Brand Marketing): Lead Match’s brand strategy and day-to-day brand stewardship across campaigns, launches, PR moments, and key member touchpoints with an accent on integrated marketing execution and translating consumer insight into differentiated positioning. Focus on connecting brand work to business results through KPI/brand health measurement, cross-functional leadership across product/growth/media/creative/PR, and building messaging that turns product features into meaningful brand moments.

Location: Los Angeles, California

Company

hirify.global is seeking a Sr. Manager, Brand Marketing to drive brand strategy and execution for Match.

What you will do

• Develop Match’s brand strategy, positioning, and annual narrative across campaigns, launches, and member touchpoints.
• Define consumer truth for adults 45+ and write insight-driven briefs that align teams on audience, problem, and story.
• Lead integrated marketing programs spanning brand campaigns, product launches, and PR moments; brief and steward creative, social, PR, and external agencies.
• Partner with product to shape roadmap storytelling and ensure features launch as meaningful brand moments.
• Manage brand performance with a general-manager mindset by tracking KPIs, brand health, and campaign results to improve future strategy.
• Use qualitative and quantitative inputs to refine investment, improve acquisition efficiency, and drive long-term growth.

Requirements

• 6+ years of experience in brand marketing, strategy, integrated marketing, or product marketing.
• Experience leading large-scale campaigns from strategy through execution, with strong judgment across creative, channel, and audience decisions.
• Strong cross-functional leadership partnering with product, creative, insights, media, PR, and growth.
• Ability to translate consumer insight into differentiated brand strategy, briefs, and integrated marketing plans.
• Strong analytical rigor and comfort managing multiple workstreams with ownership in a dynamic environment.

Culture & Benefits

• Unlimited PTO (no waiting period) plus 10 annual Wellness Days.
• Comprehensive health, vision, and dental coverage; mental health support via Modern Health and Insight Timer.
• 100% 401(k) employer match up to 10%, plus an Employee Stock Purchase Plan (ESPP).
• 100% paid parental leave (including for non-birthing parents) and family forming benefits.
• Professional development support: mentorship through MentorMatch, access to 6,000+ Udemy courses, and an annual stipend.
• Hybrid workplace and additional wellness/commuter/pet and fitness-related benefits.

Hiring process

• Pre-employment testing and interviews; accommodation available during the hiring process if needed.