Integrated Media Lead (Digital Marketing)

TL;DR

Integrated Media Lead (Digital Marketing): Planning and optimizing paid digital media activity to drive omnichannel sales and increase ROAS with an accent on SEM, Social, and Programmatic channels. Focus on maximizing campaign effectiveness, delivering post-campaign analysis, and coordinating agency workflows.

Location: Hybrid opportunity based in Melbourne (Richmond, VIC)

Company

hirify.global is a leading Australian hospitality and retail company with a portfolio including Dan Murphy’s, BWS, and ALH Hotels.

What you will do

• Plan, optimize, and measure paid digital media across SEM, Affiliates, Social, Display, Video, and Mobile.
• Set clear campaign KPIs and channel targets aligned with industry best practices to maximize effectiveness.
• Support holistic media planning and budget management to ensure an optimal channel mix.
• Deliver post-campaign analysis and provide performance updates to brand marketing teams.
• Manage day-to-day operations of media agencies and the internal media team of specialists and coordinators.
• Collaborate with Marketing and eCommerce teams to recommend best-practice digital media strategies.

Requirements

• 5–7 years of experience in digital media and performance-based marketing.
• Extensive knowledge of SEM, Affiliates, Programmatic, Mobile, Social, Video, and Native channels.
• Hands-on experience with Facebook Business Manager, TikTok Ads Manager, and Google Ads.
• Proficiency with digital tracking, attribution modeling, and suites like DoubleClick, Google Analytics, and Adobe Analytics.
• Proven experience in cross-channel budget and finance management.
• Tertiary qualifications in business and/or marketing preferred.

Nice to have

• Experience with Adobe Analytics or Marketing Mix Modeling.

Culture & Benefits

• Exclusive discount card for hirify.global brands (BWS, Dan Murphy’s, ALH Hotels) and partners (Woolworths, BIG W).
• Access to free health and wellbeing services supporting physical, mental, and financial health.
• Dedicated learning and development options for professional growth.
• Inclusive and flexible work environment emphasizing equal opportunity.