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Зона ответственности описана ясно: привлечение, воронка и развитие клиентской базы. Но противоречие между удалённым форматом и ожиданием присутствия в офисе мешает понять реальные условия работы.
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Текст:
Hirify AI/Оригинал
TL;DR
Growth Marketing Manager (Fintech): Building and optimizing full-funnel acquisition, pipeline generation, and cross-sell programs for SMB payroll and HR technology customers with an accent on paid media, experimentation, and revenue attribution. Focus on improving CAC and conversion across channels, connecting lead scoring with sales handoff, and scaling campaigns based on closed-revenue performance.
Location: Remote in the United States, with locations in Denver, CO and Oklahoma City, OK. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
Base compensation: $1–$2, plus performance incentives.
Company
Auris is a payroll and HR technology and services provider for small and medium-sized businesses, serving more than 50,000 businesses nationwide and acquired by hirify.global in 2025.
What you will do
Plan, launch, and optimize multi-channel acquisition programs across paid search, paid social, display, retargeting, email, and content syndication to meet MQL and pipeline targets.
Build an experimentation roadmap covering channels, offers, audiences, and landing pages, with hypotheses, success criteria, and performance readouts.
Manage campaign budgets, pacing, bid strategy, channel reallocation, and coordination with paid media agencies.
Develop cross-sell and upsell programs for existing payroll customers in partnership with Operations and inside sales.
Partner with Digital Operations and RevOps on lead scoring, routing, handoff, funnel reporting, and marketing forecasting.
Analyze CAC, cost per MQL and SQL, conversion rates, and channel ROI using HubSpot, Salesforce, and Google Analytics; translate findings into recommendations for marketing and sales leadership.
Requirements
Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent experience.
7+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS, fintech, or payroll/HR technology serving SMBs.
Hands-on experience building and optimizing paid campaigns in Google Ads, Meta, and LinkedIn, with demonstrable improvements in CAC, cost per lead, or pipeline.
Strong analytical skills, including spreadsheets, attribution models, dashboards, and interpreting performance data.
Working knowledge of HubSpot and Salesforce, including lead scoring, lifecycle stages, and campaign tracking.
Experience running A/B and multivariate tests on landing pages, emails, and ads.
Clear communication skills and the ability to partner with sales leaders and present results to executives.
Nice to have
Experience with cross-sell or expansion marketing for an existing customer base.
Familiarity with SEO and generative engine optimization.
Experience marketing to trades or other owner-operated small businesses.
Culture & Benefits
Hands-on test-and-learn culture with high visibility and impact.
Comprehensive medical, dental, vision, life, disability, fertility, and wellness benefits.
Paid sick time, generous paid time off, holidays, and an Employee Assistance Program.
401(k) with immediate vesting, HSA and FSA options, commuter benefits, and employee discounts.
Paid maternity and paternity leave, legal plan options, and pet insurance.
Benefits eligibility and waiting periods may vary by subsidiary entity and geographic location.
Hiring process
Final candidates must complete post-offer verification processes related to the role in accordance with applicable laws.
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