Head of Social & Programmatic (Fintech)

Location: Charlotte, NC; Seattle, WA; or Denver, CO, United States. Hybrid role requiring attendance in the office three days per week and consistent travel between Charlotte and Seattle.

Base pay: $200,000–$240,000 annually, plus annual performance bonus eligibility.

Company

hirify.global operates an online financial marketplace where consumers compare personal loans, mortgages, credit cards, insurance, and other financial products.

What you will do

• Set and execute paid social and programmatic strategy across the Lending and Insurance businesses.
• Scale lower-funnel campaigns, expand to additional customer platforms, and build mid-funnel and upper-funnel marketing capabilities.
• Lead and grow a multidisciplinary team of approximately 10+ FTE across media trafficking, programmatic, video production, and static creative.
• Own a significant paid media budget with accountability for revenue, profit, margin, and segment performance.
• Partner with Measurement on Meta post-view visibility, Floodlights, conversion passback, and cross-channel incrementality.
• Represent the program to senior leadership and communicate a defensible growth and investment strategy.

Requirements

• 8+ years of performance or growth marketing experience, including at least 3 years directly managing paid social and/or programmatic teams and budgets of $50M+.
• Experience hiring, developing, and managing multidisciplinary teams across media, creative, and analytics.
• Hands-on expertise with Meta and at least one of YouTube, TikTok, or Reddit.
• Experience building and defending multiyear investment cases to senior leadership using media metrics and P&L measures including revenue, margin, and CAC/LTV.
• Working knowledge of attribution and measurement tradeoffs, including last-click versus incrementality and platform-reported versus server-side conversions.
• Direct experience with programmatic/DSP buying in addition to social platforms.
• Experience directing creative and content strategy, including distinguishing performance advertising from brand platforms.
• Must be legally authorized to work in the United States; employer immigration or employment visa sponsorship is not available now or in the future.

Nice to have

• Experience in lead generation, marketplace, fintech, insurance, or another highly regulated or high-CAC vertical.
• Experience competing against brand-led and performance-led competitors in the same category.
• Experience building or scaling an influencer or creator program from scratch.

Culture & Benefits

• Collaborative, entrepreneurial, and inclusive working environment with autonomy and ownership.
• Medical, dental, and vision insurance.
• 401(k) matching, generous time off, and wellness programs.
• Annual performance bonus eligibility.
• Regular travel between Charlotte and Seattle is required.