Global Solutions Lead (CTV & Video Business)

TL;DR

Global Solutions Lead (CTV & Video Business): Defining and executing the go-to-market strategy for CTV and video advertising with an accent on persona-based intelligence and cross-screen media integration. Focus on building a commercially scalable CTV proposition, driving revenue growth, and representing the company as a thought leader in the programmatic video ecosystem.

Location: Paris (Hybrid)

Company

hirify.global is a global adtech company powered by proprietary Persona Intelligence technology that enables brands to activate consistent, privacy-first audience strategies across channels.

What you will do

• Define and own the cross-screen CTV and mobile GTM narrative anchored in Persona and Commerce audience intelligence.
• Set revenue targets, manage pricing strategy, and track commercial progress across key markets.
• Act as the primary conduit between Product/Engineering and commercial teams to represent market requirements.
• Train and upskill sales, GTM, and Ad Operations teams on the CTV ecosystem and cross-screen planning.
• Represent the company at priority CTV events and build senior relationships at holding companies and independent agencies.
• Lead thought leadership and PR positioning around cross-screen, commerce-enabled video.

Requirements

• 10+ years in digital advertising with at least 5 years in CTV, advanced TV, or video-specific roles.
• Proven track record of building or scaling a CTV/video business at an ad-tech company, SSP, or DSP.
• Deep understanding of the programmatic CTV supply landscape, including OEM platforms, FAST channels, and supply-path economics.
• Strong buy-side network with active senior relationships at holding company and independent agencies in France, Italy, or the US.
• Experience defining GTM narratives and training commercial teams on technical or data-driven propositions.
• Track record of operating cross-functionally to influence Product, Operations, and Marketing teams.