Senior Traffic Manager (Marketing)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Senior Traffic Manager (Marketing): Leading and executing high-impact user acquisition campaigns for Tinder across European markets with an accent on performance-focused strategy, multi-channel optimization, and revenue growth. Focus on managing full-funnel marketing lifecycles, driving channel innovation, and mentoring a team of direct reports.
Location: Must be based in Paris, France (Hybrid role with monthly travel to London).
Company
is a global leader in the dating industry, operating a diverse portfolio of brands including Tinder, Hinge, and Meetic.
What you will do
- Own and drive scalable user acquisition strategies across display, social, and search channels.
- Deliver actionable performance reporting and insights to optimize campaign effectiveness.
- Collaborate with design teams to develop creative test strategies and optimize campaign assets.
- Manage relationships with online marketing partners and explore new channels for growth.
- Lead and mentor two direct reports: an Online Manager and an Online Executive.
- Collaborate with international teams in the U.S. and London to ensure operational excellence.
Requirements
- 6+ years of digital marketing and user acquisition experience.
- Solid experience with mobile app tracking and attribution using MMPs like Adjust or AppsFlyer.
- Hands-on expertise with TikTok Ads, Google Ads, Meta Business Manager, and affiliate networks.
- Fluent English proficiency.
- Strong analytical skills with proficiency in Excel and Slides.
- Ability to work in a hybrid environment in Paris and travel to London monthly.
Culture & Benefits
- Comprehensive healthcare and mental health support.
- Flexible work-life balance in a modern office environment.
- Access to lunch vouchers and discounted ClassPass subscription.
- Continuous learning opportunities through e-learning, conferences, and knowledge-sharing.
- Free access to products.
- Regular social events and team-building activities.
Hiring process
- Initial Zoom conversation with a recruiter.
- Onsite or virtual meeting with the hiring manager.
- Onsite live case study with the hiring manager and team leads.
- Final interviews with leadership and HR.
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