Associate Manager, Performance Analytics (Marketing)

TL;DR

Associate Manager, Performance Analytics (Marketing): Executing media measurement and performance analysis for marketing campaigns with an accent on ROI evaluation, attribution modeling, and data-driven insights. Focus on building automated dashboards, collaborating on KPI development, and translating complex analytics into actionable business recommendations.

Location: Hybrid work model.

What you will do

• Execute media measurement and performance analysis for marketing campaigns.
• Build and automate data dashboards to track campaign effectiveness.
• Generate ROI analysis and perform attribution modeling.
• Collaborate on KPI development and translate analytics into business recommendations.
• Manage relationships with external agencies and vendors.
• Present data-driven insights to key stakeholders.

Requirements

• Proficiency in SQL and Python for data manipulation and analysis.
• Experience with data visualization tools such as Tableau or Power BI.
• Strong understanding of digital marketing measurement, attribution, and incrementality testing.
• Ability to translate complex data into clear business storytelling.
• Experience with marketing analytics methodologies like MMM.

Culture & Benefits

• Comprehensive health, dental, and vision insurance plans.
• Retirement plan and savings benefits.
• Hybrid work environment with in-office events.
• Paid time off and mental health support.
• Preferential partner discounts.