Sr. Analyst II, Marketing Business Intelligence (Marketing Analytics)

TL;DR

Sr. Analyst II, Marketing Business Intelligence (Marketing Analytics): Delivering scalable reporting and actionable business insights for the marketing organization with an accent on KPI frameworks and performance visibility. Focus on managing executive dashboards, improving self-service analytics capabilities, and integrating AI-enabled reporting tools.

Location: Hybrid (Must be based in Utah, USA)

Company

hirify.global is a people intelligence platform providing HR software designed to transform HR and empower employees to do great work.

What you will do

• Own and maintain executive, operational, and channel-level marketing dashboards and reporting solutions.
• Manage marketing KPI frameworks and scorecards to ensure consistent business visibility and alignment.
• Deliver actionable insights and analysis to support marketing strategy and campaign performance.
• Partner with BI and Marketing Ops teams to improve data quality and reporting governance.
• Support the adoption and enablement of AI-driven analytics tools, such as Databricks Genie.
• Communicate performance trends, risks, and opportunities to both technical and non-technical stakeholders.

Requirements

• 4+ years of experience in marketing analytics, business intelligence, or reporting analytics.
• Proficiency in SQL, Excel, and BI tools such as Power BI or Tableau.
• Strong experience building scalable reporting solutions and KPI frameworks.
• Deep understanding of marketing performance metrics and funnel reporting.
• Must be based in Utah for a hybrid work arrangement.
• Ability to pass both a background and credit check.

Nice to have

• Experience supporting B2B SaaS marketing organizations.
• Familiarity with marketing attribution and campaign performance measurement methodologies.
• Exposure to Databricks or conversational BI platforms.

Culture & Benefits

• Comprehensive health, life, and disability insurance.
• Generous leave policies including 4 weeks of vacation and 12 company holidays.
• 401k plans with up to 6% company match.
• $2000 Paid-Paid Vacation bonus.
• Mental health support through Headspace.