Senior Data Analyst (Marketing Analytics)

TL;DR

Senior Data Analyst (Marketing Analytics): Transforming marketing data into actionable insights to drive acquisition, engagement, retention, and revenue growth with an accent on campaign performance and attribution modeling. Focus on building reporting frameworks, optimizing conversion funnels, and providing executive-level insights for Conference and Membership business lines.

Location: Remote (Must have residency in one of the following US states: California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington)

Salary: $110,000 – $125,000

Company

hirify.global is the premier series of global events and year-round learning for the cybersecurity community.

What you will do

• Develop and maintain reporting frameworks for marketing campaign performance across multiple channels.
• Build marketing attribution frameworks and analyze conversion funnels to optimize acquisition and audience growth.
• Support conference registration reporting and provide insights to improve attendee experience and sponsorship analytics.
• Analyze membership metrics including subscriber acquisition, activation, retention, and lifetime value (LTV).
• Design and maintain executive dashboards in Tableau to translate complex findings into strategic recommendations.
• Write complex SQL queries and collaborate with Data Engineering teams to improve data quality and accessibility.

Requirements

• Bachelor's degree in Data Analytics, Statistics, Mathematics, Computer Science, or a related quantitative field.
• 5–7 years of experience in data analytics, business intelligence, or marketing analytics.
• Advanced SQL skills and experience with cloud data platforms such as Snowflake.
• Proficiency in building dashboards and visualizations using Tableau or similar BI tools.
• Strong understanding of attribution, cohort analysis, and customer lifecycle analytics.
• Must have residency in one of the specified US states.

Nice to have

• Familiarity with Google Analytics (GA4) and digital marketing measurement concepts.
• Experience with dbt and modern data stack technologies.
• Exposure to Python or other analytical programming languages.
• Experience supporting SaaS, event-based, or membership-based organizations.
• Experience designing and measuring A/B tests and marketing experiments.

Culture & Benefits

• Employer-subsidized medical, dental, and vision insurance.
• 401K retirement employer match.
• Home office equipment stipend and monthly technology stipend.
• Thirteen paid holidays per calendar year and flexible personal time off.
• Annual employee bonus based on company and personal performance.
• Annual company-wide offsite and a fully remote team culture.