Regional Brand Manager Action Figures and Pre-school (Marketing)

TL;DR

Regional Brand Manager (Marketing): Delivering regional commercial marketing initiatives for action figures and pre-school portfolios with an accent on campaign execution and cross-functional coordination. Focus on optimizing business performance across markets, tracking KPIs, and aligning regional strategies with global brand priorities.

Location: Slough, England (Hybrid)

Salary: GBP £47,040 - £58,800

Company

hirify.global is a leading global toy and family entertainment company and owner of iconic brand portfolios including Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Execute marketing plans and activations across various markets in collaboration with media and PR teams.
• Support AOP and A&P planning processes using data analysis and market inputs.
• Coordinate with Sales and Supply Chain teams for demand planning and forecast alignment.
• Track and analyze KPIs, including sales performance and promotional effectiveness, to identify trends.
• Provide strategic inputs to Global Brand Teams on product development and marketing plans.

Requirements

• 3–5+ years of experience in commercial, brand, trade, or sales strategy.
• Proven track record in supporting campaign execution and commercial initiatives.
• Strong analytical thinking and performance tracking discipline.
• Ability to collaborate effectively across different functional teams.
• High attention to detail and organizational skills.

Culture & Benefits

• Competitive bonus scheme (MIP target of 7.5%).
• Generous leave: 25 vacation days, 2 volunteer days, and a birthday day off.
• Comprehensive insurance: Private health, dental, and life/disability insurance.
• Support programs: Employee assistance (Help@Hand, Headspace, Maven) and contributory pension.
• Perks: Cycle to work scheme and significant discounts on hirify.global products.
• Inclusive family benefits including extended paid leave for caregivers.