Marketing & Mindshare Lead (AI)

TL;DR

Marketing & Mindshare Lead (AI): Establishing hirify.global as the defining brand in AI-powered legal work with an accent on market awareness, category leadership, and distribution strategies. Focus on building a sustainable engine for influence, creating community advocates, and translating complex AI technology into compelling stories.

Location: Must be based in the UK or the US

Salary: £70,000 - £80,000

Company

hirify.global is a machine learning startup on a mission to enable everyone to draft quality legal documents by creating a community-based AI law platform.

What you will do

• Develop and execute strategies to increase brand awareness and advocacy across legal, procurement, and AI audiences.
• Build a repeatable distribution engine to amplify product launches, content, and thought leadership.
• Shape the legal AI category by developing narratives, positioning, and high-impact campaigns.
• Act as a public face for the company through social media, podcasts, webinars, and industry events.
• Cultivate meaningful relationships with influencers, journalists, and legal industry leaders.
• Design and execute creative marketing stunts and initiatives to generate lasting market impact.

Requirements

• Proven track record of growing awareness, influence, or category leadership for a product or brand.
• Experience executing multi-channel distribution strategies (PR, social media, communities, influencers).
• Exceptional storytelling, communication, and relationship-building skills.
• Experience representing a brand publicly through speaking engagements and media.
• AI-native mindset with a strong understanding of modern AI tools and workflows.
• Must be based in the UK or the US

Culture & Benefits

• Generous stock options and private healthcare.
• Fully remote working arrangement.
• Unlimited book budget and an annual £500 L&D budget with five days off for learning.
• Comprehensive home office setup (laptop, monitor, peripherals, and ergonomic chair).
• Unlimited holiday and enhanced parental leave.
• Free access to the hirify.global platform.

Hiring process

• Initial screen with the Head of Talent Acquisition.
• Take-home technical task.
• Technical interview with the Co-Founder & CEO and leadership.
• Culture fit interview.