Digital Marketing & Sales Manager (Energy)

TL;DR

Digital Marketing & Sales Manager (Energy): Developing and leading digital acquisition and lead generation strategies for energy commodities and sustainable solutions with an accent on ROI optimization and customer journey design. Focus on leveraging AI-driven marketing tools, LLM/GEO technologies, and managing large-scale marketing investments.

Location: Milano, IT

Salary: 55,000 - 75,000 € Per Year

Company

One of Europe's largest energy service providers and operators of energy networks, actively driving the energy transition in Italy and across Europe.

What you will do

• Define and lead the digital marketing and sales strategy for energy commodities and value-added solutions.
• Manage B2C and B2B lead generation and customer acquisition activities, optimizing budgets and ROI.
• Drive organic growth through SEO strategies to increase qualified traffic and conversion rates.
• Advance marketing technology by leveraging AI capabilities, CDPs, and LLM/GEO technologies for personalization.
• Oversee the governance and performance of external agencies while collaborating with global stakeholders.

Requirements

• At least 8 years of experience in digital marketing, digital sales, or related commercial roles.
• Proven experience managing large-scale customer acquisition programs and significant marketing investments.
• Leadership experience in energy, utilities, telecommunications, insurance, or similar complex sectors.
• Deep knowledge of performance marketing, SEO, web analytics, and martech ecosystems.
• Solid understanding of AI applications in marketing, including CDPs and emerging LLM technologies.
• Location: Based in Milano, IT

Culture & Benefits

• Permanent employment contract with full-time hours.
• Opportunity to work in a dynamic, fast-evolving environment at the forefront of the energy transition.
• Collaboration with international teams and global stakeholders.
• Role focused on innovation, leveraging cutting-edge AI and data-driven strategies.