Digital Marketing Manager (B2B)

TL;DR

Digital Marketing Manager (B2B): Leading the evolution of digital marketing capabilities to drive growth across international markets with an accent on digital strategy, marketing automation, and online presence. Focus on building a user-focused web presence, optimizing customer journeys, and leveraging data-led engagement across the lifecycle.

Location: Hybrid in Budapest, Hungary (3 days office, 2 days remote)

Salary: Competitive

Company

BT International delivers secure connectivity and digital services to some of the world’s leading multinational businesses and organisations.

What you will do

• Develop and execute a comprehensive digital marketing strategy to drive awareness and growth in international markets.
• Own the marketing automation platform to build personalized customer journeys for lead nurturing and conversion.
• Optimize the website and landing pages with a focus on strong UX, SEO, and mobile-first design.
• Implement tracking and optimization frameworks to improve MQL quality and overall funnel efficiency.
• Manage outsourced agencies to ensure high-quality delivery of digital campaigns aligned with business goals.
• Collaborate with Data and AI teams to execute a data strategy that drives personalized, optimized campaigns.

Requirements

• Experience leading digital marketing transformation with strong strategic thinking and commercial acumen.
• Deep expertise in CRM and marketing automation technologies (e.g., Marketo, Eloqua).
• Strong understanding of B2B marketing and marketing technology architecture.
• Proven track record of managing transformation programs and cross-functional stakeholders.
• Experience designing and executing digital strategies across diverse international markets.
• Location: Must be based in Budapest, Hungary

Nice to have

• Experience in international content or marketing roles.
• Familiarity with AI-assisted content creation and optimization tools.

Culture & Benefits

• Hybrid working model (3 days together, 2 days wherever).
• Comprehensive private healthcare package for employees and family members.
• Cafeteria package (HUF 600,000/year) and performance-based bonus.
• Company car or car allowance and commuting allowance.
• Family-friendly culture with extended paternity leave and nursery support.
• Home office allowance and employee discount opportunities.