Digital Marketing Specialist (Google Ads/SEO)

TL;DR

Digital Marketing Specialist (Google Ads/SEO): Managing and optimizing multi-channel marketing campaigns with an accent on paid search, organic growth, and social media engagement. Focus on scaling lead generation, improving conversion metrics like ROAS and CPA, and executing data-driven performance improvements.

Location: Must be based in El Salvador. The role requires working during U.S. business hours.

Company

hirify.global is a digital marketing and candidate sourcing organization.

What you will do

• Build, manage, and optimize Google Ads campaigns including Search, Display, and PMax.
• Conduct keyword research and implement on-page SEO strategies to improve organic rankings.
• Manage social media engagement, including audience interaction and content scheduling.
• Monitor and analyze marketing performance using GA4, Google Ads, and Meta insights.
• Prepare performance reports and actionable optimization recommendations.
• Test and iterate on ad copy, headlines, and audience segments to improve conversion rates.

Requirements

• 3+ years of hands-on experience in Google Ads, SEO, and social media management.
• Strong understanding of PPC, digital marketing analytics, and performance metrics (CPC, CTR, CPA, ROAS).
• Proficiency with Google Ads, GA4, SEMrush, Ahrefs, and Meta platforms.
• Strong written communication and copywriting skills.
• Ability to work independently in a remote environment.
• Must be based in El Salvador and available to work during U.S. business hours.

Nice to have

• Experience managing multiple client accounts in SaaS, e-commerce, or B2B sectors.
• Background in A/B testing and conversion rate optimization.
• Familiarity with marketing automation tools and email marketing workflows.

Culture & Benefits

• Performance-focused environment with clear opportunities for advancement.
• Exposure to modern digital marketing tools and multi-channel growth strategies.
• Ownership over key marketing channels and measurable business outcomes.

Hiring process

• Initial screening call.
• Recruiter interview.
• Final interview.