обновлено 3 месяца назад
Google Ads Demand Gen Specialist
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Google Ads Demand Gen Specialist (Google Ads/YouTube): Managing and optimizing large-scale Google Ads campaigns with an accent on Demand Gen execution, video-first advertising, creative testing, and scalable user acquisition. Focus on analyzing campaign and creative performance, developing growth hypotheses, managing budgets and bidding strategies, and maximizing ROI through data-driven optimization.
Location: Ukraine — remote from any location within Ukraine
Company
develops an all-in-one well-being ecosystem designed to help people improve their physical, mental, and emotional health.
What you will do
- Execute, manage, and optimize large-scale Google Ads campaigns, with a focus on Demand Gen.
- Develop user acquisition strategies focused on performance, scalability, and business impact.
- Analyze video creatives for YouTube and Demand Gen campaigns, generate hypotheses, and run creative tests.
- Create briefs and collaborate with motion designers and creative teams on high-performing ad creatives.
- Research keywords, audiences, competitors, and creatives to identify growth opportunities.
- Manage budgets and bidding strategies while analyzing performance trends and driving optimization.
Requirements
- At least 1 year of hands-on experience managing and optimizing Google Ads campaigns.
- Recent hands-on experience with Demand Gen campaigns within the last year.
- Strong understanding of video-first advertising, especially on YouTube and Demand Gen.
- Knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis.
- Experience with creative performance marketing and scalable acquisition strategies.
- Intermediate+ English proficiency required. Strong analytical thinking, attention to detail, independence, and a data-driven approach are expected.
Nice to have
- Experience with Facebook/Instagram Ads, DV360, TikTok Ads, Bing Ads, or other paid acquisition channels.
- Experience working with video creatives across multiple paid acquisition platforms.
Culture & Benefits
- Flexible work format with office, remote, and hybrid options; this role is remote within Ukraine.
- Autonomy, trust, transparent communication, and a focus on outcomes rather than online hours.
- Career growth opportunities and space to take on new responsibilities.
- Health insurance, access to a corporate doctor, wellness activities, and free access to products.
- Modern equipment, sports event support, and legal and financial consultations.
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