Digital Marketing Specialist

TL;DR

Digital Marketing Specialist: Strategizing and executing paid advertising campaigns across major digital platforms with an accent on performance marketing and data-driven optimization. Focus on driving brand awareness, lead generation, and revenue growth through continuous testing and campaign management.

Location: Must be based in Texas, with availability for monthly to quarterly meetings in Austin.

Salary: $50,000 - $60,000

Company

hirify.global is a leading provider of vertical software and embedded payments technology dedicated to helping small and medium-sized businesses flourish.

What you will do

• Plan and execute paid media campaigns across Facebook, Instagram, Google Ads, and TikTok.
• Develop and test ad creatives and audience targeting strategies to maximize ROI.
• Monitor campaign performance daily and apply optimizations to improve conversion rates and cost efficiency.
• Conduct keyword research, audience segmentation, and A/B testing.
• Collaborate with creative, content, and product teams to align marketing objectives.
• Track, analyze, and report on campaign performance using analytics tools.

Requirements

• Must be based in Texas with ability to attend meetings in Austin.
• 2+ years of experience in digital marketing with a focus on paid advertising (PPC/SEM).
• Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok.
• Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates.
• Proficiency with analytics and reporting tools like Google Analytics and Meta Ads Manager.
• Strong attention to detail and a data-driven mindset.

Nice to have

• Experience marketing SaaS products or B2B offerings.
• Familiarity with marketing automation tools and CRM platforms.
• Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).
• Experience collaborating with designers and copywriters on ad creative development.

Culture & Benefits

• Inclusive workplace that values diversity of thought and background.
• Opportunity to work in a fast-paced, growing company with over 1,900 employees.
• Commitment to innovation and delivering best-in-class software solutions.
• Equal Opportunity/Affirmative Action employer.