Paid Search Specialist (B2B)

TL;DR

Paid Search Specialist (B2B): Managing and optimizing global Google Ads campaigns to drive high-quality candidate acquisition with an accent on performance marketing, lead generation, and cross-channel strategy. Focus on scaling acquisition funnels, conducting A/B testing, and analyzing campaign data to improve CPL and CPA across international markets.

Location: Must be based in Latin America

Company

hirify.global connects top-tier marketing talent with innovative companies across Europe and North America through a remote-first talent network.

What you will do

• Plan, manage, and optimize Google Ads campaigns while supporting initiatives on Meta and LinkedIn.
• Own keyword strategy, bidding, and search intent optimization to drive high-quality leads.
• Manage the full lifecycle of paid campaigns from targeting and creative briefing to reporting.
• Partner with Creative and Content teams to develop high-performing ad assets.
• Monitor KPIs such as CPL, CPA, and ROAS to ensure acquisition efficiency.
• Experiment with emerging platforms like Reddit, X, and TikTok to scale reach.

Requirements

• 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns.
• Proven experience running B2B paid media campaigns focused on lead generation.
• Experience managing campaigns across multiple international markets or global audiences.
• Strong analytical mindset with proficiency in Google Analytics, Looker Studio, or Mixpanel.
• Experience collaborating with creative teams to develop high-converting assets.
• Must be based in Latin America.

Nice to have

• Experience with landing page testing and conversion rate optimization (CRO).
• Familiarity with marketing automation platforms and CRM integrations.
• Experience leveraging first-party data and audience segmentation.
• Knowledge of attribution modeling and multi-touch reporting.

Culture & Benefits

• Competitive salaries and long-term career opportunities.
• Remote-first work environment with an ambitious international team.
• Opportunity to work with high-growth businesses across Europe and the US.
• Focus on removing geographical barriers for world-class marketing talent.