Senior Manager, Customer Marketing & Advocacy

TL;DR

Senior Manager, Customer Marketing & Advocacy (B2B SaaS/EdTech): Developing and executing end-to-end customer marketing strategies to drive adoption, retention, and advocacy with an accent on building customer journeys and lifecycle programs. Focus on leveraging data and AI-powered tools to create personalized, human-centric communications that turn customers into active champions.

Location: Must be based in the United States (Remote)

Company

hirify.global provides technology solutions that help educational institutions build stronger connections with students, alumni, and donors.

What you will do

• Develop and lead the end-to-end customer marketing strategy to support retention, expansion, and advocacy goals.
• Build and manage customer journey and lifecycle programs across onboarding, renewals, and product launches.
• Create customer-facing content including case studies, testimonials, webinars, and educational resources.
• Design and scale advocacy programs such as reference networks, review campaigns, and customer storytelling.
• Run Voice of Customer programs and advisory boards to surface actionable insights for product and sales teams.
• Use AI-powered tools to improve segmentation, personalization, and campaign efficiency.

Requirements

• Must be based in the United States
• 4–8 years of experience in customer marketing, lifecycle marketing, or B2B SaaS roles.
• Strong writing, storytelling, and messaging skills with the ability to turn outcomes into compelling narratives.
• Experience working with customer data, engagement metrics, and health indicators to guide strategy.
• Strong project management skills with the ability to manage multiple stakeholders and deadlines.
• Deep knowledge of education technology or higher education advancement is strongly preferred.

Culture & Benefits

• Highly cross-functional environment partnering with Product, Customer Success, and Sales.
• Focus on measurable outcomes and data-driven marketing strategies.
• Opportunity to shape customer experience and advocacy programs from the ground up.
• Collaborative and customer-obsessed team culture.