Creative Strategist, Consumer Growth Marketing

TL;DR

Creative Strategist, Consumer Growth Marketing: Own creative strategy and execution for performance-driven advertising across Paid Media and ASO with an accent on creative testing, optimization, and turning data into actionable insights. Focus on leading cross-format creative development, building scalable testing and reporting frameworks, and partnering with internal teams to run a steady pipeline of experiments.

Location: Remote (United States)

Salary: $90,000–$120,000 annually (depending on experience & location)

Company

hirify.global builds protection against malware and digital threats.

What you will do

• Lead creative development across static, dynamic, video, and emerging formats for performance marketing and brand awareness campaigns.
• Use AI tools to accelerate workflows (research, ideation, scripting, competitive analysis, dashboards) while ensuring final output is crafted by real people.
• Monitor creative performance, analyze results, and iterate quickly to optimize creative direction.
• Build and maintain a testing calendar and creative playbook that scales, plus a reporting framework that surfaces what’s working and what to do next.
• Partner with ASO, Social, and Content teams to evaluate store content, cross-pollinate ideas, and run experiments across app store placements.
• Stay current on platform trends, algorithm shifts, and competitor activity to avoid lagging behind the industry.

Requirements

• 2–3+ years running creative strategy and performance optimization/testing at scale for a mid-to-large consumer brand or agency.
• Hands-on experience with paid channels (Meta, Google UAC/App Campaigns, Apple Search Ads, or similar) and understanding of how creative drives performance.
• Familiarity with ASO and experimentation in that environment (e.g., store screenshots, feature graphics, preview video).
• Strong creative and analytical skills to identify what works, explain why, and scale results.
• Ability to align external partners, cross-functional teams, and senior stakeholders without losing momentum.
• Comfort using AI tools (Claude, ChatGPT, Microsoft Copilot) to speed up workflows.

Nice to have

• Experience in consumer cybersecurity, privacy, or adjacent tech categories.
• Background working with performance creative studios or freelance networks at scale.
• Strong presentation skills and ability to sell creative ideas internally.
• Familiarity with measurement/analytics tools like AppsFlyer, Adjust, Looker, or Google Analytics.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance coverage.
• 401k with employer matching for US employees.
• Comprehensive time off policy and wellness programs.
• Employee referral bonus program.
• Benefits and perks may vary by country/region.

Hiring process

• Submit a resume and include a portfolio or case studies to be considered.
• Interviews and evaluation based on creative strategy, performance optimization/testing experience, and collaboration skills.