Paid Media Strategist (Digital Marketing)

TL;DR

Paid Media Strategist (Digital Marketing): Strategizing and optimizing multi-channel paid media campaigns across Google, Meta, and Microsoft platforms to drive lead generation for home service clients with an accent on ROAS and conversion rates. Focus on improving lead quality through data-driven analysis and advanced attribution modeling.

Location: Remote (United States)

Salary: $60,000 – $70,000

Company

A full-service digital marketing agency specializing in high-transparency growth strategies for home service companies since 2008.

What you will do

• Develop and execute paid media campaigns across Google Ads, LSA, Microsoft, and Meta.
• Manage budget allocation and pacing to ensure efficiency and alignment with goals.
• Analyze performance data to optimize lead quality, conversion rates, and ROAS.
• Track and report KPIs, providing actionable insights for continuous improvement.
• Conduct market and competitive research to identify strategic advantages for clients.
• Collaborate with Client Success and SEO teams to support integrated marketing strategies.

Requirements

• Must be based in the United States.
• 2+ years of experience in multi-channel paid media (search, display, OTT, etc.).
• Deep understanding of lead generation funnels and conversion optimization.
• Proficiency with Google Tag Manager and Google Analytics 4 for tracking and attribution.
• Ability to translate complex metrics into actionable client recommendations.
• Strong analytical skills and experience scaling ad budgets.

Culture & Benefits

• Remote-first culture with flexible work options.
• Comprehensive health benefits including Medical, Dental, Vision, and Life Insurance.
• 401(k) matching and a wellness stipend to support health and fitness.
• Paid parental leave (6 weeks), 11 paid holidays, and a paid birthday holiday.
• $2,000 annual tuition reimbursement and a monthly data stipend for remote work.
• Inclusive environment with an IDEA (Inclusion, Diversity, Equity & Access) Committee.