Product Marketing Manager (Water Solutions)

TL;DR

Product Marketing Manager (Water Solutions): Translating product strategy into differentiated positioning and go-to-market assets for water management solutions with an accent on NPI support and competitive conversion. Focus on crafting compelling narratives, developing sales enablement tools, and driving cross-functional collaboration to accelerate product adoption.

Location: Must be based in or able to work from Golden Valley, MN, Delavan, WI, or Brookfield, WI sites.

Salary: $82,300–$152,800/year.

Company

A global leader in sustainable water solutions, serving customers in over 150 countries with residential, industrial, and pool management products.

What you will do

• Lead marketing workstreams for new product introductions, defining value propositions and launch narratives.
• Develop and maintain product positioning frameworks to support cross-sell and upsell strategies.
• Create commercialization tools including sales decks, competitive comparisons, and product guides.
• Synthesize voice-of-customer and market insights to refine messaging and commercial effectiveness.
• Partner with demand generation and channel marketing teams to activate messaging across campaigns.
• Manage external agency coordination to ensure consistent execution of marketing materials.

Requirements

• Bachelor’s degree in Marketing, Business, or Communications.
• 5+ years of experience in product marketing or commercialization, preferably in B2B.
• Ability to travel 10-15% of the time.
• Proven ability to translate complex technical attributes into clear, customer-centric messaging.
• Experience working cross-functionally with Product Management and Sales teams.
• Strong written and verbal communication skills.

Nice to have

• Familiarity with distributor, dealer, or contractor channels.
• Experience in water, industrial, or adjacent technical product categories.

Culture & Benefits

• Comprehensive health benefits including medical, dental, and vision.
• Generous 401(k) retirement plan and employee stock purchase program.
• Paid time off and wellness programs to support work-life balance.
• Tuition reimbursement and professional development opportunities.
• Parental and caregiver leave policies.