Inbound Marketing Manager (B2B)

TL;DR

Inbound Marketing Manager (B2B): Building and scaling a high-performing organic B2B lead generation engine with an accent on LinkedIn content strategy, audience engagement, and conversion optimization. Focus on turning content interactions into qualified pipeline and building repeatable inbound growth systems.

Location: Must be based in Kenya or South Africa. Working hours: Must align with U.S. Business Hours.

Company

hirify.global is a B2B-focused organization dedicated to scaling lead generation through content-driven strategies.

What you will do

• Create and manage high-performing LinkedIn content including posts, carousels, and hooks.
• Turn engagement metrics like likes, comments, and profile views into meaningful conversations and qualified leads.
• Build and optimize simple inbound funnels to drive prospects toward booked calls.
• Collaborate directly with the founder to refine messaging, lead quality, and content strategy.
• Nurture inbound prospects through thoughtful follow-ups and strategic communication.
• Analyze content performance data to continuously test and improve conversion paths.

Requirements

• 2+ years of experience in inbound marketing, content-led lead generation, or organic B2B growth.
• Strong experience growing and managing LinkedIn content for business purposes.
• Proven ability to generate inbound leads and pipeline through content.
• Excellent copywriting and messaging skills with a deep understanding of B2B buyer psychology.
• Ability to connect content performance directly to business outcomes and pipeline growth.
• Must be available to work during U.S. Business Hours.

Nice to have

• Experience generating inbound pipeline for B2B agencies, SaaS, or consulting firms.
• Familiarity with LinkedIn analytics, CRM systems, and content performance tracking.
• Experience using AI tools like ChatGPT or Claude for ideation and optimization.

Culture & Benefits

• Direct ownership over inbound pipeline generation with high-impact business visibility.
• Opportunity to build scalable inbound systems from the ground up.
• Work closely with the founder on strategy and execution.
• Creative freedom combined with analytical performance ownership.
• Remote flexibility with long-term growth potential.

Hiring process

• Initial Screening Call
• Recruiter Interview
• Final Interview