Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Location: Remote, Kenya or South Africa; working hours: U.S. Business Hours

Company

hirify.global is hiring for a candidate sourcing team focused on building inbound B2B demand and qualified sales pipeline.

What you will do

• Create and manage LinkedIn posts, carousels, hooks, and content campaigns for founders, decision-makers, and high-intent B2B buyers.
• Test and optimize content based on reach, engagement, conversations, and pipeline impact.
• Turn likes, comments, profile views, and inbound engagement into value-driven conversations and qualified opportunities.
• Build and refine inbound funnels covering content, engagement, conversations, and calls, including lead magnets and nurture flows.
• Engage with prospects through comments, direct messages, follow-ups, educational content, and strategic messaging.
• Collaborate with the founder on audience insights, objections, messaging, lead quality, and pipeline conversion.

Requirements

• At least 2 years of experience in inbound marketing, content-led lead generation, or organic B2B growth.
• Strong experience growing and managing LinkedIn content.
• Proven ability to generate inbound leads, booked calls, and pipeline through content.
• Excellent copywriting and messaging skills, with a strong understanding of B2B sales cycles and buyer psychology.
• Ability to connect content performance with business outcomes and manage funnel conversion metrics.
• Availability to work U.S. Business Hours from Kenya or South Africa.

Nice to have

• Experience growing a personal brand on LinkedIn.
• Inbound pipeline experience with B2B agencies, SaaS companies, consulting firms, or service businesses.
• Familiarity with LinkedIn Analytics, CRM systems, and content performance tracking.
• Experience using AI tools such as ChatGPT and Claude for ideation, research, and content optimization.

Culture & Benefits

• Remote flexibility with long-term growth potential.
• Direct ownership of inbound pipeline generation and measurable business outcomes.
• Creative freedom to develop content angles, hooks, and lead-generation ideas.
• Opportunity to build scalable inbound systems from the ground up.
• Close collaboration with the founder on strategy and execution.

Hiring process

• Initial screening call.
• Recruiter interview.
• Final interview, followed by an offer and onboarding.