PR Executive (Fashion)

TL;DR

PR Executive (Fashion/Lifestyle): Managing the press side of brand campaigns to secure high-quality coverage in fashion and lifestyle media with an accent on media relations and storytelling. Focus on building strong networks with stylists and editors and translating product stories into culturally relevant press placements.

Location: Hybrid (London), minimum 3 days per week in the office

Company

hirify.global is a global online retailer for fashion lovers, providing a creative platform for millions of customers worldwide.

What you will do

• Own the press side of campaigns to turn brand moments into standout coverage.
• Build and maintain strong, engaged relationships with fashion and lifestyle media and editorial stylists.
• Collaborate with internal teams to land product stories and secure strategic placements.
• Ensure every campaign is translated into culturally credible, high-quality press coverage.
• Represent the brand confidently in all media and internal interactions.

Requirements

• Proven experience in fashion, lifestyle, or retail PR with a track record of landing quality coverage.
• Strong, active network across key fashion and lifestyle media and stylists.
• Deep understanding of the media landscape and what makes a story land.
• Ability to manage multiple priorities at pace and think creatively.
• Must be able to work from the London office at least 3 days per week.

Culture & Benefits

• Exclusive employee discount and access to sample sales.
• 25 days paid annual leave plus one additional celebration day.
• Private medical care scheme and matched pension contributions up to 5%.
• Summer hours with a 3pm finish on Fridays during June, July, and August.
• Personalized learning and career development opportunities.
• Free shuttlebus service for those based in the Leavesden office.