Senior Copywriter (CPG)

TL;DR

Senior Copywriter (CPG): Concepting and writing bold, original campaigns across multiple channels for a global product design company with an accent on storytelling and technical innovation. Focus on translating complex product stories into human-centric copy and developing high-impact scripts for video and social formats.

Location: New York, New York, United States

Salary: $93,600 - $155,500 USD

Company

hirify.global is a global product design and technology company specializing in disruptive lifestyle solutions and consumer electronics.

What you will do

• Concept and write original campaigns across video, social, digital, OOH, retail, and experiential channels.
• Develop scripts for product launches, social content, and creator-driven formats.
• Translate complex technical innovations into effortless and human-centric copy.
• Partner with Art and Creative Directors to develop fully formed campaign ideas and conceptual frameworks.
• Adapt tone and messaging for global audiences while maintaining local relevance.
• Monitor platform trends and emerging content formats to integrate them into creative work.

Requirements

• 6+ years of copywriting experience in a creative agency or in-house team.
• Portfolio demonstrating strong conceptual range and executional craft across diverse formats.
• Proven ability to write long-form, short-form, social, and video scripts.
• Experience writing for global audiences and adapting messaging across different markets.
• Strong visual thinking skills and ability to collaborate with designers.
• Experience using AI tools as a creative accelerant.

Nice to have

• Experience writing for CPG, consumer electronics, home goods, or lifestyle brands.
• Familiarity with creator economy content formats and influencer collaboration briefs.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) retirement plan with company matching and employee stock purchase program.
• HSA with company contribution and flexible spending accounts.
• Generous paid time off, company holidays, and parental leave.
• Additional perks including pet insurance, identity theft protection, and product discounts.