Campaign Specialist | Private Individuals (Fintech)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Campaign Specialist | Private Individuals (CRM/Market): Plann, design, and implement multi-channel CRM and digital campaigns to increase commercial performance and customer experience with an accent on target and activation. Focus on utiliz Campaign Management systems, SQL-based data target, and A/B test to optimize customer communications.
Location: Hybrid (Expo Business Park, Romania)
Company
Bank is a lead universal bank in Romania, focus on technology, innovation, and customer-centric financial services.
What you will do
- Plan and execute multi-channel CRM and digital campaigns for private individuals.
- Use Campaign Management Systems to define target criteria and select eligible customers.
- Develop SQL-based DataMart queries and ensure campaign data quality.
- Optimize campaigns through A/B test and performance measurement.
- Manage digital campaign execution across internet and mobile bank channels.
- Collaborate with Data Analysts, Market, and IT stakeholders to deliver personalized communications.
Requirements
- 3–5+ years of experience in CRM or Campaign Management and technical campaign design.
- Strong technical knowledge of database management systems (MS-SQL, Oracle, MySQL).
- Bachelor’s degree.
- English: Good proficiency required.
- Location: Must be able to work hybrid from Expo Business Park, Romania.
Nice to have
- Experience with Campaign Management tools such as HCL, SAS, or Braze.
Culture & Benefits
- Hybrid way of work with flexible schedules and short-week options.
- Monthly budget via a Benefit platform.
- Extra annual leave days based on total professional experience.
- Growth opportunities through Udemy, Bookster, and Learn Centre.
- Possibility to access internal international short-term or long-term assignments.
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