Retention Specialist

TL;DR

Retention Specialist (Email/SMS Marketing): Build and execute retention strategy to drive loyalty and long-term customer value with an accent on customer lifecycle, repeat purchase behavior, and revenue-focused campaign optimization. Focus on designing and running email/SMS automations and A/B tests, segmenting audiences, and analyzing retention channel performance to turn insights into action plans.

Location: Kaunas or Vilnius (Hybrid) + 1 work-from-home day each week

Salary: From 3000 EUR/month (gross), depending on individual experience

Company

hirify.global builds scalable e-commerce solutions used by millions worldwide.

What you will do

• Develop a brand retention strategy and lead execution across retention initiatives.
• Own retention performance using customer lifecycle, repeat purchase behavior, and long-term customer value metrics.
• Manage engaging email and SMS campaigns tailored to target audiences.
• Set up and run email/SMS automations and A/B tests to improve customer engagement.
• Segment contact lists and deliver personalized content based on user behavior and interactions.
• Analyze retention channel performance and continuously optimize content, settings, and deliverability (open rates, click-through rates) with a strong revenue focus.

Requirements

• Hands-on experience in email marketing or digital marketing.
• Experience with an ESP (e.g., Klaviyo or Omnisend) is appreciated.
• Strong analytics and reporting skills to track performance and measure impact.
• Ability to analyze customer and campaign data and convert it into insights and action plans.
• Comfort working with customer behavior and lifecycle dynamics; ability to handle multiple projects simultaneously.
• Knowledge of conversion-oriented best practices for email, SMS, and web push marketing, including deliverability and GDPR/CAN-SPAM/anti-spam compliance.

Culture & Benefits

• Hybrid work with 1 work-from-home day each week and additional remote days from anywhere in the world.
• Birthday day off, early finish on Fridays, and extra paid vacation days as you grow.
• Learning support via personal budget for courses/conferences and access to internal trainings and guest lectures.
• Wellness coverage: prepaid therapy sessions, accident insurance, annual blood tests and vaccination programs, and private health insurance after 3 months.
• Team and community activities, including a week-long stay in company apartments and team-building/workation events.
• Travel vouchers for milestones (€3000 after 5 years, €5000 after 10) and additional support for family events and official training.

Hiring process

• Interviews focused on retention/email/SMS experience, analytics approach, and campaign execution.
• Discussion of how you would own retention performance and run experiments (A/B tests, automations).