PPC Specialist

TL;DR

PPC Specialist (Marketing): Managing and optimizing paid media performance across multiple markets for a home services organization with an accent on Google Ads, Local Services Ads, and landing page conversion. Focus on driving lead generation, reducing acquisition costs, and scaling advertising spend through data-driven decision-making.

Location: Must be based in Mexico, Colombia, Brazil, Costa Rica, or Jamaica. Working hours: U.S. Business Hours.

Company

hirify.global is a rapidly growing home services organization managing multi-location operations.

What you will do

• Manage and optimize large-scale Google Ads MCC structures across multiple service areas.
• Oversee Local Services Ads (LSA) performance, lead quality, and budget pacing.
• Execute landing page optimization and A/B testing using Unbounce to improve conversion rates.
• Analyze key performance metrics including CPL, CPA, and ROAS to drive growth.
• Collaborate with marketing leadership to adjust bidding strategies and budget allocations.
• Manage paid social campaigns on Facebook and Instagram to support lead generation goals.

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns with direct performance ownership.
• Proven experience managing multi-location or multi-market advertising accounts.
• Experience managing large advertising budgets ($200K+ monthly spend preferred).
• Hands-on experience with Google Local Services Ads (LSA) and conversion-focused landing page tools.
• Excellent written and verbal English communication skills.
• Ability to work during U.S. Business Hours.

Nice to have

• Experience running Meta Ads for lead generation.
• Background in home service industries like HVAC, plumbing, or electrical.
• Familiarity with call-tracking platforms like CallRail and CRM systems like ServiceTitan.
• Basic HTML and CSS skills for landing page updates.
• Experience with AI-powered marketing tools and automation.

Hiring process

• Initial Recruiter Screening
• Client Interview
• Offer Stage