Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Lead the transition from individual products to a connected platform by shaping positioning, messaging, and go-to-market strategies with an accent on full-funnel marketing and cross-functional enablement. Focus on building data-driven frameworks, aligning sales and customer success teams, and marketing into niche real estate markets.

Location: Remote (US-based), must be authorized to work in the US

Salary: $120,000–$135,000 base + bonus

Company

hirify.global provides technology-enabled performance solutions for real estate owners and operators, offering industry-leading tools in policy, training, assessments, marketing, and data-driven insights.

What you will do

• Own product and platform positioning with a clear narrative on platform advantages over point solutions.
• Build messaging frameworks and persona-based narratives across the full funnel from awareness to expansion.
• Partner cross-functionally with Product, Sales, Demand Gen, and Customer Success to align messaging and enablement.
• Drive go-to-market execution for launches and campaigns, overseeing core asset creation and performance tracking.
• Test and iterate positioning and messaging based on buyer and pipeline data.

Requirements

• Must be based in the US and authorized to work in the US at time of hire.
• 4+ years in product marketing at a B2B SaaS company with ownership of positioning and messaging.
• Experience transitioning from product to platform marketing narratives.
• Full-funnel marketing fluency and data-driven decision making.
• Strong cross-functional collaboration and communication skills.
• Experience marketing into niche or vertical markets; real estate or proptech experience is a plus.

Culture & Benefits

• Robust benefits including health, dental, vision insurance, 401K, PTO, life and disability insurance.
• Remote work with US-based team.
• Data-driven and collaborative work environment.