Director, Advanced Analytics (AI)

TL;DR

Director, Advanced Analytics (AI): Defining and implementing advanced analytics solutions for consumer journey, segmentation, and predictive modeling with an accent on media mix modeling and multi-touch attribution. Focus on conceptualizing proprietary models, researching analytic approaches to complex marketing problems, and driving scalable data science capabilities.

Location: Must be based in New York, United States (Hybrid: 4 days/week in office).

Salary: $100,000 - $230,000 USD

Company

hirify.global is a data-driven media operating unit within WPP, focused on delivering creative personalization at scale through AI-powered intelligence.

What you will do

• Define and implement advanced analytics solutions including churn models, propensity, and demand forecasting.
• Research and recommend best-in-class analytic approaches to solve complex marketing challenges.
• Conceptualize and deploy proprietary models to enhance audience strategy and activation.
• Document requirements to support the creation of scalable data science capabilities.
• Provide consultative input on data architecture implementation.
• Define test and learn agendas to evolve the data science practice.

Requirements

• Bachelor’s degree in a quantitative field or equivalent professional experience.
• 8+ years of hands-on experience in data science and manipulating large datasets.
• Proficiency in Python and SQL; knowledge of R.
• Strong statistical skills including regression, distributions, and testing.
• Experience with data science toolkits like Numpy, Pandas, and Tensorflow.
• Ability to operate in clean room environments (ADH, AMC, LiveRamp).

Nice to have

• Ph.D. in a field requiring heavy use of statistics or machine learning.
• Experience in marketing, digital, or media analytics.
• Previous agency experience.

Culture & Benefits

• Comprehensive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Mental health awareness days.
• Collaborative environment with frequent in-office events and team celebrations.