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Content and Social Media Manager (Fintech)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Content and Social Media Manager (Fintech): Creating and managing content, social media, website experiences, email campaigns, and event marketing with an accent on product positioning, conversion optimization, and AI-assisted execution. Focus on translating complex product capabilities into clear narratives, launching campaigns quickly, and optimizing engagement and pipeline across marketing channels.
Location: Tel Aviv-Yafo, Israel
Company
Balance develops fintech products for finance and operations leaders.
What you will do
- Create and manage landing pages, blog posts, reports, and other marketing content.
- Develop and optimize social media content that strengthens product positioning and brand credibility.
- Collaborate with Demand Generation on campaign assets designed to drive pipeline.
- Own and improve the website, including new pages, user journeys, messaging, layouts, and conversion optimization.
- Plan and execute email campaigns across event promotion, lifecycle, and nurture stages.
- Support field marketing and event programs, including trade shows, conferences, and hosted events.
Requirements
- 2–5 years of experience in B2B marketing, preferably in fintech, SaaS, or high-growth startups.
- Ability to take marketing initiatives from concept to launch quickly and execute independently.
- Strong ownership mindset and ability to identify gaps and set direction.
- High fluency in AI tools for marketing execution, including Claude Code, ChatGPT, and other generative AI tools.
- Native-level English communication skills are required.
- Experience owning or supporting field marketing and event programs.
Culture & Benefits
- Fast-paced environment focused on building and shipping.
- Cross-functional collaboration with Marketing, Product Marketing, Product, Design, and Demand Generation.
- Ownership of initiatives spanning campaigns, content, product storytelling, website, events, PR, and partner channels.
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