Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Leading product marketing initiatives to drive adoption, user engagement, and customer retention with an accent on GTM strategies and user onboarding. Focus on developing resonant product positioning, implementing product-led growth strategies, and optimizing the customer lifecycle through data-driven insights.

Location: Dubai

Company

hirify.global is a SaaS platform specializing in corporate spend management and financial operations.

What you will do

• Develop and refine product positioning and messaging that differentiates offerings in the market.
• Lead the development and execution of go-to-market (GTM) strategies for new launches and features.
• Design and implement onboarding experiences using in-app messaging and tutorials to facilitate user engagement.
• Monitor user engagement metrics to identify and implement strategies for improving customer retention.
• Create campaigns for upselling and cross-selling to enhance existing customer value.
• Collaborate with sales, product, and customer success teams to ensure alignment during product introductions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, specifically within the SaaS industry.
• Proven track record of executing successful product launches and marketing campaigns.
• Strong analytical skills and proficiency with CRM systems and marketing automation tools.
• Experience with product-led growth strategies and user onboarding mechanisms.
• Excellent written and verbal communication skills.