Senior Program Manager (Digital Production)

TL;DR

Senior Program Manager (Digital Production): Lead and deliver complex, multi-channel digital marketing programs with an accent on .com development, online advertising, and email marketing production. Focus on orchestrating cross-functional teams, managing budgets and timelines, and ensuring quality through QA, deployment, and risk/problem solving.

Location: New York, NY, United States

Salary: $75,000 — $180,000 USD

Company

hirify.global (part of WPP) is a creative agency delivering brand experience, customer experience, and commerce solutions.

What you will do

• Lead complex digital projects end-to-end: scope, detailed planning, resourcing, budgets, and timeline adherence.
• Deliver multi-channel campaigns, including .com content development in a CMS, online advertising programs, and email marketing journeys.
• Oversee .com production lifecycle from discovery and wireframing through design, development, QA, and deployment, including speed optimization and technical SEO requirements.
• Manage online advertising production (display/rich media/video/social): asset trafficking, quality control, DCO implementations, and ad server integrations.
• Lead email marketing production: templates, segmentation, automation flows, and A/B testing; coordinate partner development and ensure deliverability/privacy compliance.
• Run stakeholder management and governance: kick-offs, stand-ups, reviews, documentation (SOWs/specs/plans/risk/status), and continuous workflow improvement.

Requirements

• 7+ years of progressive digital program/project management/production experience in an agency environment, with experience delivering complex multi-channel digital marketing campaigns.
• Hands-on knowledge of .com content implementation in CMS platforms (e.g., AEM), online advertising (ad servers, DSPs), and advanced email marketing.
• Expert knowledge of project management methodologies (Agile, Scrum, Waterfall) and ability to tailor approaches to project needs.
• Proficiency with project management tools (e.g., Jira, Asana, Trello, MS Project, Workfront, Smartsheet).
• Strong technical acumen to discuss development processes, integrations, and digital technologies.
• Ability to manage budgets, forecast/resource planning, and mitigate risks while coordinating cross-functional teams and external vendors.

Culture & Benefits

• Hybrid work model with teams in the office an average of four days per week.
• Competitive benefits package (details provided via WPP benefits portal).
• Equal opportunity employer committed to a culture of respect and belonging.

Hiring process

• Interview process includes discussion of accommodations/flexibility needs if required.
• Role evaluation focuses on digital production/program delivery experience, planning/leadership, and stakeholder management.