Senior Data Analyst (GTM/GA4)

TL;DR

Senior Data Analyst (GTM/GA4): Designing and managing digital analytics implementations for web and mobile platforms with an accent on tagging strategy, data integrity, and business consulting. Focus on translating business objectives into actionable insights through advanced configuration of measurement tools and data storytelling.

Location: Must be based in Brazil

Company

hirify.global is a global digital transformation partner helping enterprises leverage AI and modern technology to drive business impact.

What you will do

• Design and develop comprehensive tagging plans aligned with business objectives.
• Configure analytics platforms including GA4, conversion funnels, and custom dimensions.
• Translate business questions into testable hypotheses and data requirements.
• Conduct exploratory data analysis to uncover trends and actionable insights.
• Create interactive dashboards and data-driven narratives for stakeholders.
• Monitor data quality and troubleshoot implementation discrepancies.

Requirements

• Must be based in Brazil
• Proven experience developing tagging plans and measurement strategies.
• Strong proficiency in configuring advanced analytics features and tag management systems.
• Demonstrated ability to translate business objectives into data requirements.
• Experience with data visualization tools like Data Studio, Power BI, or Tableau.
• Strong business acumen and consultative mindset.

Nice to have

• Prior experience delivering end-to-end digital analytics projects.
• Hands-on experience with agile methodologies.
• Deep knowledge of GA4 and Universal Analytics.
• Practical experience with Google Tag Manager.
• Familiarity with SQL for data extraction.

Culture & Benefits

• Commitment to data-driven digital experiences and innovation.
• Collaborative environment with a global team of 8,000 professionals.
• Focus on AI-native execution and continuous professional evolution.
• Access to comprehensive company benefits as outlined in the career portal.